In the beginning I created wireframes to get an overview over the content. These low fidelity screens really helped to arrange infos, illustrations and photography accordingly to really create a joyful story.

MØBAR was a startup at the time they signed up for a collaboration, so basically everything from the logo to the brand colors to the tonality didn't exist in the beginning. In joint workshops, we worked with the founder to develop various routes to get closer to the identity, on which we then built the corporate design.