The briefing was to create an attention-grabbing launch-campaign for the organic tampons from The Female Company. The problem and strongest drive for the team: Even in 2019 periods are still a taboo – 77% of all German women don’t feel comfortable talking about their period.

Our answer: #Lippenbekenntnis – a provocative campaign, that wants to break the existing taboo and naturally talks about periods. Just as natural as the organic tampons by The Female Company. The campaigns kick-of was a 200 sqm out-of-home billboard in the center of Berlin. What we wanted: Confrontation and discussions in order to start the social media campaign.